Meet the 16-Year-Old CEO of Mobile App ‘Flogg’

Ben Pasternak, 16-year-old CEO of the app Flogg, joins Lunch Break with Tanya Rivero and explains how he conceived the social selling mobile app and encouraged some of Silicon Valley’s top venture capitalists to fund the app.

Australians are used to teenagers heading overseas to pursue dreams of sporting greatness, or maybe in the performing arts.

But Australian-born Ben Pasternak, at the ripe old age of 16, is now taking on the likes of eBay, Gumtree and Craigslist to reach a younger market of peer-to-peer sellers.

At a very young age, Ben Pasternak has ridden a wave of success all the way to New York

His career began at 10, creating wildly popular ‘unboxing’ videos, then at 14, his app Invisible Rush was downloaded 2 million times

By the time I was 11, I had a couple of million views on YouTube — I was actively interested in technology, and wanted to start my own thing.

That led to invitations from Apple CEO Tim Cook and Silicon Valley

Now he’s living the dream, with a Manhattan apartment 

Ben Pasternak lives in a New York apartment

Decked out in his own unique style

Ben’s house is decorated in his own inimitable style

He names being followed by Justin Bieber on Twitter as a highlight

And when he’s not spending time riding his hoverboard

Ben rides his hoverboard

He’s working on his latest app Flogg, a marketplace for teens to buy and sell among their friends

Flogg is targeted at a younger user base than eBay and Gumtree

And heading to TriBeCa for business meetings with his Chief Operating Officer, Mike Landsberger, who helps keep him grounded

Ben Pasternak and his Chief Operating Officer Mike Landsberger

This morning I had to remind him to eat breakfast and lunch … distracted by all the ideas he’s got to deal with.

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